Welcome to Lucytown

Love Hard. Live Free. Give Back.

Wear Your Heart On Your Sleeve

Born to Roam, Designed to Last || Cool Clothes for Dog Lovers

COMFORT

All of our tees are crafted from 100% cotton because comfort matters.

COMMUNITY

Artist-Designed & Owned.

CONNECTED

Real people, real passion, real purpose (and real dog-lovers).

CAUSE

16% of profits helps rescue pups in need.

Inspired by Our Pup, Created for the Love of Yours.

Lucytown started with our scraggly little Tibetan Terrier stray from Puerto Rico, Lucy—who pretty much ran the show around here. She inspired us to create something bigger than ourselves: a place for dog lovers who are as obsessed as we are. So, while Lucy may have been our muse, this is for all of us who’ve been bossed around & inspired by a dog (and loved every second of it).

WHO WE ARE

Designing With a Purpose, Giving Back to Pups In Need

At Lucytown, 16% of our profits go directly to animal rescue organizations. We’re committed to giving back to the dogs that inspire everything we do.

OUR STORY

FOR DOG LOVERS & ARTISTS ALIKE

Lucy's Handbook For Humans

Read Lucy's Handbook for Humans to get access to tools, tips, and inspiration for you and your best friend!

JOIN THE PACK

Join the pack and stay in the loop on new drops, exclusive content, and the good we’re doing for rescue pups. Plus, we promise no spam—just tail wags and cool updates.

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Wear Your Heart On Your Sleeve

Lucy Smalls Tee

Dogs Are Love Tee

Vintage Pink Logo Hoodie

Old-School Tee

Bandana

Western Hat