Lucytown is a lifestyle brand born out of a boundless love for our dog, Lucy.
In 2008, a scraggly little Tibetan Terrier stray from Puerto Rico changed our lives forever. Lucy was four months old and 17 lbs with giant bear paws. We instantly knew she was meant for us.
Lucy lived a long, happy life, filled with love and adventure. Her journey sadly ended on April 22, 2024 when she was nearly 16. We were privileged to spend those years with her and were shattered when she passed; a feeling we know we share with so many of you.
Inspired by Lucy’s incredible spirit, we felt a pull to do something bigger and more meaningful, and made a decision to devote our lives to all the goodness Lucy inspired; to be present, kind, curious, protective, loving, fearless, generous, forgiving. The list is endless. Through her, we came to understand the magic and beauty of ALL dogs, and wanted to give back. That’s why 16% of our profits go to animal rescue organizations.
Our mission is to create bespoke, artistic, high-quality clothing and other dog-loving products that celebrate the loving bond between humans and dogs–while creating opportunities to educate people on best care practices for our favorite family members.
In a world where so much is virtual, disconnected, and technological, Lucytown is about authenticity, community, and living in the moment. We’re not kitschy, preachy, or overly precious. We simply want the best for all dogs, everywhere, forever…they deserve it.
Lucy isn’t just the heartbeat of Lucytown—she literally had three heart-shaped markings on her coat, which inspired the hidden hearts in our logo.
Adventurous at heart, she shared a deep love of music with her dad, Andrew, often tagging along to studio sessions and traveling with him wherever he went. Lucy’s spirit was full of curiosity, loyalty, and a love for the journey, making her the true muse behind the movement. Her legacy continues to inspire everything we create at Lucytown.
Lucy Gave Us Unconditional Love, We're Paying it Forward.
Lucytown isn't just about Lucy, though. It's about all the dogs who've bossed us around, loved us unconditionally, and taught us to be better humans. It's a community for people who get that dogs aren't just pets—they're family.
So here's to Lucy: the muse behind the movement, the scruffy pup who started it all. We're excited to share her legacy with you and celebrate the incredible bond between humans and their four-legged friends.
"Dogs have a way of finding the people who need them."
Thom Jones
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